A miracle of unexpected Christmas snow. Volunteers using amphibious vehicles to rescue hurricane victims. Dancing with the Harlem Globetrotters at center court. Helping a small boy see a steam engine up close and personal. This collection of true stories showcases the love and service at the heart of Herschend Enterprises.

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From the back cover:

Herschend Enterprises is a family entertainment company with heart. For nearly six decades, our purpose has been simple: to create family-fortifying entertainment that connects families to each other. We started as a humble cave tour in Branson, Missouri, and have grown to a multi-business enterprise with global reach. . . 

Herschend offers wholesome, immersive family entertainment experiences with soul and depth. Sometimes intense, sometimes lighthearted, our experiences inspire moments of happiness and family bonding—moments for families to love each other.

Here at Herschend we Lead with Love. We take a balanced approach to our business that is not driven soley by finances. We care about offering a great place to work with great people by our side each day. By leading with love, we are able to engage with our employees and ensure that everything we do adds value to our communities and for our guests each day.

We bring families closer together.

We Create Memories Worth Repeating™

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